Partnerships give you greater sponsorship value!

Many cricket clubs do have a winter sports team that is affiliated to them or part of the club. If this isn’t the case it is a good idea to try and build a partnership with a local football, rugby, hockey or netball team. There are a number of advantages in gaining such partnerships: 

• All year round connection to your members
• Sponsorship packages can be crossed over therefore making them more valuable to the sponsor and easier to source
• Attracting new members from other sports teams
• Sharing facilities eg clubhouses can bring the annual cost of running a club down substantially